Urban Majority Marketing

Multicultural marketing is becoming more significant and necessary every day. The impact of urban youth can be felt everywhere from fashion to music to sports. They don’t just live in the inner-city, but in large, upscale urban environments as well. Urban youth have their own language, icons and heroes. And they are extremely style conscious and brand loyal.

This domain has great application as the name of a niche-oriented agency — or the multicultural marketing wing of an otherwise mainstream shop. Use this domain as a platform to:
• Partner with an urban radio station to sponsor events or live broadcasts.
• Place ads or stories about your company or clients in urban culture magazines and newspapers.
• Distribute street posters and palm cards.
• Dispatch street teams to spread the word.
• Distribute coupons or sample products in college dorms or sports venues.
research: S.O.U.L. Empire
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