Urban Majority Marketing

October 26, 2008 by admin  
Filed under Lifestyle

Multicultural marketing is becoming more significant and necessary every day. The impact of urban youth can be felt everywhere from fashion to music to sports. They don’t just live in the inner-city, but in large, upscale urban environments as well. Urban youth have their own language, icons and heroes. And they are extremely style conscious and brand loyal.

This domain has great application as the name of a niche-oriented agency — or the multicultural marketing wing of an otherwise mainstream shop. Use this domain as a platform to:
• Partner with an urban radio station to sponsor events or live broadcasts.
• Place ads or stories about your company or clients in urban culture magazines and newspapers.
• Distribute street posters and palm cards.
• Dispatch street teams to spread the word.
• Distribute coupons or sample products in college dorms or sports venues.
research: S.O.U.L. Empire
BUY This DOMAIN

Shamsparency (.com)

August 6, 2008 by admin  
Filed under Trends

Don’t get busted buying shills or engaging in unsavory activity. Just don’t do it, or the forces of shamsparency will catch up with you. It happens all the time, and firms in the CGM monitoring space (like my own) make it easier to uncover the imposters. My recommendation: avoid this term at all costs, and write the WOMMA ethics code on the whiteboard 30 times.