Like Extreme Home Makeover. A car company takes to the road to surprise a needy family with a new car. The site showcases the trip (Bay Area Backroads but seizes the opportunity to promote and sell the car and everything en route, GLOBALLY).

Advertising in reverse. GM takes the concept and sells it to Fox as the only sponsor. Could even be a game show in the form of a road rally with contestants searching for buried treasure and prizes as a way to showcase destinations and attractions.

Can be easily loaded with relevant video content from TurnHERE.