The online shoe category, once dismissed by naysayers as difficult to market, has become extremely hot, attracting newcomers such as Gap Inc. and Amazon to the field. Online shoe sales were estimated to reach $2.9 billion in 2006 and are expected to almost double to $5.7 billion by 2011, according to Forrester Research Inc. Buy it now

Is there a better or more emotional keyword triggers such as “shoes?” Other plays on the same or similar words and graphic are available.

Here’s a specialty concept that cries out for an online model. No one today wants to spend gas searching the options locally.

The online shoe category, once dismissed by naysayers as difficult to market, has become extremely hot, attracting newcomers such as Gap Inc. and Amazon to the field. Online shoe sales were estimated to reach $2.9 billion in 2006 and are expected to almost double to $5.7 billion by 2011, according to Forrester Research Inc.

This is a unique opportunity in time to acquire a highly targeted and memorable dot com domain that can address your needs both online and off. This domain is rich with possibilities across multiple mediums and marketing channels.

“Everybody Loves Shoes” is a phrase that can be powerful draws for companies hoping to build traffic to their home pages.

Whether it’s a company’s primary domain or a branded effort, the goal is to create a domain that is contextual, meaning it has relevance to the consumer – depending on how the consumer is speaking, thinking or even typing it.

When devising a new branded domain, consider how search robots – the Internet engines that traverse the Web looking for relevant content – will view it. Those results can strengthen a company’s online brand-building effort.

Space and prominence on Google is like a billboard on Times Square.

Moreover, if the URL is part of a specific campaign, it can steer visitors to a unique landing page or site that either features a short video or message related to the effort, or logos that link back to the company’s primary site.

The clearer you can be, the better.