What’s In A Name?

Only Everything.

Powerful Names Deliver Profitable Results.

In the most direct marketing medium ever invented, the right name is more important than ever. The most effective names serve as that one element vital to the success of all direct marketing: a memorable call to action

Why? Because like an 800 number, the name tells the prospect in an easy-to-remember way what to do next, where to go for information, why to request a demo or when to place an order — which, of course, is right now.

And because this kind of domain name relates to a specific offer, promotion, product line or service, it doesn’t have to match a brand name … and you don’t have to rename a brand to make best use of it.

In fact, it works better than your-own-name.com which brings visitors to your front door, but doesn’t lead them directly to the offer or product they came looking for. Instead, if the name or URL (Web address) is part of a specific campaign, it can steer visitors to a unique landing page or site that either features a short campaign-related video or message, or logos that link back to the company’s primary site.

Plus, at the end of a radio or TV spot, no one is going to remember “builderslightingofchicago dot com slash products slash lamps slash floor.” But they will remember justlamps.com.

The clearer you can be, the better.

The right name can:

•    Make the difference between being found or lost on the Web. Extend the value of all your advertising.

•    Increase the success of your short-term marketing campaigns.

•    Provide co-branded cross-marketing opportunities.

•    Get attention on TV, radio or billboards.

•    Capture the lead.

•    Demonstrate the product

•    Close the sale.

Above all, the right domain name can directly impact your image, instantly establish trust and credibility and gain more recognition among all stakeholders.

Any of the domain names available on Grand Names can be powerful draws for companies hoping to build traffic to their home pages.

To learn more about how POWERFUL NAMES can deliver PROFITABLE RESULTS, visit our vast library of domain name news.